SIMULATED was commissioned by M&C Saatchi to create a CGI set for a still image of Lil Baby for the Logne Forgiveness campaign by AXE. Through CGI, our studio was able to create a large pile of cologne and composite Lil Baby into the image. 3D technology made it possible to create a complex set, saving time and resources.

CGI and Post Production: SIMULATED
Photography: Danilo Hess
Creative Agency: M&C Saatchi
Production: Agency MJ